Last Updated: 14-Jan-2025
Who are we?
This Cookie Policy provides information about the cookies and other similar technologies (hereinafter “Cookies”) which Zeros Group OÜ, a private limited company registered in the e-Business Register of Estonia under number 16572135, having its registered office at Harju maakond, Tallinn, Kesklinna linnaosa, Ahtri tn 12, 10151, Estonia (hereinafter referred to as “We/Us/Our/Petme”) uses on the “Petme” mobile application (the “Mobile Application”) and on the https://petme.social/ website (the “Website”) (collectively, the “Platform”). To learn more about the personal data we process in connection with our Platform and your data protection rights, please read our Privacy Policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile phone by websites or apps that you visit, including ours. The primary purpose behind Cookies is to let you navigate between our pages efficiently, remembering your preferences and generally improving your user experience. In addition, Cookies can help us analyze the use of our Platform and online content and they can also facilitate/track the interaction on our Platform. We use both first-party and third-party Cookies on our Platform. First-party Cookies are our own Cookies, controlled by us, while third- party Cookies are Cookies and other tracking and storage technologies from third-party companies installed on our Platform. You can learn more about the specific types of Cookies we use by accessing the cookie setting via the banner in our Website and the settings in our Mobile Application where you can also manage your cookie preference.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Our Platform uses Cookies for various purposes, including ensuring its functionality, analyzing its performance, and delivering personalized advertisements.
Personalized Advertising
Petme and our third-party advertising partners, such as Google, use Cookies to deliver targeted and relevant advertisements to you. These Cookies collect data such as your interactions with the Platform, device information, and approximate location based on your IP address, which helps us provide regionally relevant services and comply with local requirements.
Additionally, with your explicit consent, we may collect and use your exact location data (e.g., GPS-based location) to enhance personalization and deliver tailored advertisements or services. For more details about how Google processes your data, please see their Privacy Policy.
You can manage your preferences for personalized advertising via the cookie banner on our Website, the settings in our Mobile Application, or by visiting Ads Settings. Opting out of personalized ads will not remove ads entirely but will make them less tailored to your preferences.
Types of Cookies we use
Essential: Some Cookies are essential for you to be able to experience the full functionality of our Platform. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these Cookies allow you to log-in to your account.
Statistics: These Cookies store information like the number of visitors to the Website, your activity on the Platform, such as when you view, click, download or share Content, install or update our Mobile Application. These data help us understand and analyze how well the Platform performs and where it needs improvement.
Marketing: These Cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These Cookies also help us keep track of the efficiency of these ad campaigns.
Functional: These are the Cookies that help certain non-essential functionalities on our Platform. These functionalities include embedding content like videos or sharing content of the Platform on social media platforms.
Preferences: These Cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the Platform.
Advertising: These Cookies are used by third-party vendors, including Google, to deliver advertisements tailored to your interests and browsing behavior. Advertising Cookies help us and our partners display ads based on your previous interactions with our Platform or other websites.
- Example: Google AdMob & AdSense Cookies are used to track user behavior and interactions to deliver relevant ads. For more details, visit Google’s Privacy & Terms page.
You can manage your advertising preferences using the cookie banner, app settings, or external tools like Ads Settings or www.aboutads.info.
The below list details the Cookies currently used on our Platform:
Manage cookie preferences
Contact Us
If you have any concerns or questions about how we use Cookies on our Website, you can contact us at support@petme.social.
